King Richard III Visitor Centre


UX / UI / Front-end & WordPress Development

KRIII homepage design

About the project

As well as being a historical epic of medieval murder, mystery and mayhem in it's own right, the discovery of the long-lost remains of King Richard III in a Leicester car park over 500 years later gained widespread media attention and lead to the creation of a hugely anticipated visitor attraction in the city centre.

Following on from an initial site design to launch the Visitor Centre in 2014, we revisited the project as part of a wider repositioning strategy that aimed to place the centre at the heart of the King Richard III story being told across a range of media.

KRIII skull reconstruction

A bold visual approach to tell an incredible story

With a fantastic visual identity already in place we had a great base to build on. We decided the mystery narrative element gave us a great opportunity to make a big statement with impactful use of royal blue on the homepage - dark UI backgrounds are often hard to get right in marketing sites, so this was a great chance to do something really striking in an appropriate context.

Proxima Nova

Proxima Nova

Versatile and bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance.

KRIII icons

Making important tasks easy

As a visitor attraction we wanted to meet the key user needs - when is it open, where is it and how can I buy tickets - as simple to find as possible. Placing key action buttons at the top of each page and a chunky visiting information section with immediately recognisable icons in each footer makes it easy for users to quickly perform their most important site tasks.

KRIII mobile homepage
KRIII mobile visiting page
UI Design + Front-end/WordPress Development
Luke Burford
Project Management + Strategy
Thirty8 Digital
Studio MB

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